Setting Up a New Site: 301 Redirects
Building a new website to replace your old one? Do you have links on your old website that are indexed by the search engines and bringing you significant traffic? What can you do to prevent losing that traffic once you launch the new website?
The answer is called a “301 redirect“. A 301 redirect is the the most search engine friendly way to redirect users from one page to another.
How They Work
Someone goes to a search engine, types in something they’re looking for more information about, and they get a link to your website as one of the results. If the link is one that directs users to a page that is on the older version of your website, a 301 redirect will direct users to the newer version of that particular page on your current website when they click that link. Essentially, the 301 redirect is telling the search engine that you have permanently moved the info from your old site to this new link.
How to Set Them Up
How you would go about setting up 301 redirects depends on a number of items; whether your website is built within a content management system, who your hosting provider is, etc. If you need assistance setting up 301 redirects for your website, contact GnomeMedia and we can help you figure out what you need to do.
