What is SEO?
SEO, or search engine optimization, is often thought of as an enigma. The overall concept is really quite simple when you look at it in comparison to owning a brick and mortar store versus an online store.
Let’s say you own a brick and mortar store that sells tennis shoes. How is everyone going to know you own a store that sells tennis shoes? Hopefully you chose a popular location that is easily accessible for shoppers, you advertise in newspapers, pass out fliers, attend events related to shoes to let people know you exist, and basically take continuous action to make sure you are getting your name out there.
These same ideas apply to your website. Just because your website is on the World Wide Web, does not mean everyone who interacts with the web across the world is going to automatically know your website exists.
Why is SEO so important? Your website visitors need to be able to find you online, which means you have to take action to ensure that you are working on getting your name out on the Internet. One of the problems people have with understanding SEO, is the idea that you have to constantly work at it, exactly the same way you have to constantly work on your advertising for a brick and mortar store.
According to the Compete Online Shopper Intelligence Study, more than 80 million shoppers use shopping sites that show price comparisons. Knowing this, means that you have to work even harder to get the products on your website noticed.
In future posts, we’ll dive further into what simple SEO techniques should be implemented on your website.
