Setting Up a New Site: 301 Redirects
Building a new website to replace your old one? Do you have links on your old website that are indexed by the search engines and bringing you significant traffic? What can you do to prevent losing that traffic once you launch the new website? The answer is called a “301 redirect“. A 301 redirect is [...]
What is SEO?
SEO, or search engine optimization, is often thought of as an enigma. The overall concept is really quite simple when you look at it in comparison to owning a brick and mortar store versus an online store. Let’s say you own a brick and mortar store that sells tennis shoes. How is everyone going to [...]
Flash Websites: Pros & Cons
When someone first sees a website made using Flash, the phrases, “Wow”, “Oooo” and “Fancy” are usually verbalized to some extent. Sure it looks good, but is it functional? So, when is it good, or not good, to use Flash in a website? Well, if you run an art gallery or movie trailer website, you’re [...]
Site Maps: What are they? Why do I need one?
What is a site map? A site map is a page on a website that acts similar to an index you find in the front of a book. The site map will show you exactly what pages are contained within any given website. Why do I need a site map? Site map’s are important if [...]
Online Marketing 201
Over the past 5+ years or so, I have noticed that the constant struggle companies have with determining the importance of paid vs. organic search results has continued to increase at an alarming rate. This topic is something that falls under the category of “I need it…I’m not sure why, but I know I need [...]
